Project

Borghi Salute
Benessere

subtitle 48 networks of towns and villages, with more than 300 municipalities joining forces to promote sustainable development in interior areas of Campania.

Towns and villages in Campania

TREASURE WORTH PROTECTING

With their storied squares, historical churches, picturesque alleys and traditional cuisine, the towns and villages of Campania are treasure troves of outstanding cultural heritage.

This is the ideal destination for rediscovering the delights of taking it easy among beautiful sights, enjoying incomparable, engaging experiences in natural surroundings, savouring time together with others and wandering around narrow streets and alleys steeped in history.

The towns and villages of Campania are a unique cultural treasure that deserves to be noted, preserved and promoted. 

That’s why Borghi Salute Benessere was launched.

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A NETWORK OF TOWNS AND VILLAGES IN CAMPANIA

Borghi Salute Benessere is an initiative that brings together communities, bodies and associations in the Campania region to showcase towns and villages, promoting their cultural, architectural and traditional heritage.
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The project has been devised, planned and funded by the Campania Region. Scabec is behind the implementation, with scientific support from Prof. Annamaria Colao, Prof. Ferruccio Ferrigni, Prof. Marina Fumo and Prof. Pierluigi Petrillo.

It all stems from a regional strategy to repopulate municipalities in the Campania interior and strike a new balance in socio-economic development between the region’s coast and its hinterland, paving the way to the creation of new jobs, professional development and renewal of the local tourism industry.

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The value of cooperation

FROM THE AREA, FOR THE AREA

Borghi Salute Benessere currently brings together 48 networks of towns and villages from Campania. Their goal is to create a collaboration model in order to elevate and spread appreciation for the exceptional local history, landscape and culture.

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The project’s strength lies in cooperation and a virtuous exchange of knowledge and skills between local organizations. Therefore, it welcomes the participation of communities (including residents, business owners, artists and young people), cultural associations, universities and non-profit organizations, as well as partnerships with travel agencies, foundations and wellness companies that are interested in contributing to the sustainable development of towns and villages in Campania.

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Health & Wellbeing

FOR THOSE WHO COME AND THOSE WHO STAY

Borghi Salute Benessere targets all tourists and travellers who are interested in enjoying a sustainable tourism experience, taking things easy and being at one with nature. It’s also for local people who want to support the place

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where they live and for lovers of food and wine tourism, and hiking on enchanting nature trails.

It’s a community’s story about culture, beauty and love for their homeland, which boosts, enhances and preserves the well-being that comes from life in the old towns and villages of Campania.

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